While many are taking a well-deserved break, emails are slowing down and offices are emptying out a little, summer is becoming a time for companies to reflect. What if you took advantage of this lull to review your digital needs?
At Virtuel Graphique, we firmly believe that the summer season is fertile ground for sowing ideas that will bear fruit in the fall. Here's why and how to use this time to improve your website and digital tools.
A calmer rhythm = greater clarity
Away from the daily hustle and bustle, it's often easier to take a step back and evaluate your website objectively. Ask yourself these questions:
- Does my site still reflect my services and values?
- Are my calls to action clear?
- Is my site optimized for mobile?
- How fast does it load?
- Do my management tools (forms, CRM, newsletter, etc.) still meet my needs?
Summer allows you to answer these questions without the pressure of urgent deadlines.
Looking ahead to autumn and major projects
At the start of the school year, companies often launch new products, campaigns or objectives. Why not start planning now:
- A visual refresh of your site
- A new landing page for an autumn campaign
- An overhaul of your navigation structure
- The addition of a career section (often overlooked!)
- SEO audit or content update
Preparing these elements in the summer gives you a head start.
Rethink your internal tools
What if you took advantage of this period to improve your internal processes? Here are a few ideas:
- Automate your quote requests
- Connect your site to your billing software
- Integrate your CRM with your web forms
- Set up a customer area or intranet
- These improvements make your business more efficient... even during the vacations!
Some simple ideas to explore this summer
Lacking inspiration? Here are some concrete actions you can plan together:
- Redesign your home page to better reflect your current services
- Set up a blog (like this one!)
- Add recent customer testimonials
- Review your Google Analytics statistics with us
- Optimize your site for local referencing
- Update your outdated images or texts
Need an outside eye?
You don't have to do it alone. Our team can support you in your reflection, propose an audit or even build you a simple, clear action plan aligned with your objectives.
This summer, make room for evolution. Your site deserves a little love too.
Contact us today to book a meeting (even in sandals).