Haute Matawinie Nature Area

The project included site architecture planning, UX/UI design, web design, integration, and programming, as well as organizing a large volume of content intended for both visitors and the local community. The site features, among other things, the 35 km of mountain bike and multi-use trails, the future graphite interpretation center, industrial tours, the 360° observation tower, package deals, and the various activities offered on site.

Special attention was paid to the practical aspects of the user experience with the integration of the ticket sales and online reservations, trail conditions, weather, news, a comprehensive FAQ, and a section dedicated to events, in addition to an English version that allows the company to reach a broader tourist audience.

We also worked on the mobile experience, performance, content structure, and the foundations of the Search Engine Optimization (SEO), in order to promote the new recreational and tourism center and the Haute-Matawinie destination. The result is a dynamic, evolving website focused on the visitor experience, designed to support the project’s development as new activities and infrastructure are added. The site officially credits Virtuel Web Agency for its design.